WYN BEAUTY by SERENA WILLIAMS | My First Impressions | Affordable? Long-lasting?

Today I'm testing out the new beauty brand by Serena Williams, WYN Beauty! While this is a first impressions video, I was able to test these products out over the weekend and my honest, updated reviews are below. However, many of my first impressions did not change. If you are looking for new makeup for everyday wear, you may want to check out WYN Beauty.

UPDATE: It has come to my attention that ULTA has removed the MVP: Most Versatile Pigment: Lip & Cheek Color from their shelves. A post on Reddit state that "Managers got an email saying that there’s an extremely toxic milky white substance that developed inside the tubes" and they were immediately removed from the shelves and now all shades are showing out of stock on their website and on the WYN Beauty website.

This was the only product I did not like. After trying to use it one more time, it continued to lift my foundation and didn't look good, so I returned it (something I rarely do). So I cannot report if the one I purchased had this issue. However, if you did purchase this product, I would contact ULTA or WYN Beauty immediately to get a refund. I haven't seen an official recall yet, but they obviously know there is an issue.

Where to buy*:

ULTA Beauty: https://howl.me/cl3gIlDqqwd

WYN Beauty: https://www.wynbeauty.com/

NOTHING TO SEE SOFT MATTE CREAMY CONCEALER $20 Shade 105 - PROGRESS

This is a light to medium concealer. I wore it twice over the weekend (one day at a pool party) and it has good longevity and didn't crease any more throughout the day. The wear off was also gradual and natural.

FEATURING YOU HYDRATING SKIN ENHANCING TINT SPF30 $29 Shade 165 - DRIVE

I really like this skin tint. It is not greasy, though I do use setting powder to set it, but I don't need to reapply throughout the day. Again, I wore it twice over the weekend and it had good longevity and lasted throughout the day.

TAKING SHAPE BROW SHADING PENCIL $19 Shade: Blonde

LOVE LOVE LOVE this brow pencil. It glides on without tugging, is the perfect shade of blonde for me and it didn't smudge or wear off even at a pool party. This may be a new holy grail.

MVP: Most Versatile Pigment MULTIFUNCTION LIP & CHEEK COLOR $21 Shade: Cross

Unfortunately, my feelings haven't changed on this product, It's ok, I just don't like how it blends out on me.

NO WORDS NEEDED LIP SERUM $18

This is very nice. I did use it at the ice rink and didn't need to reapply during the 2 1/2 hours I was there and it kept my lips hydrated. It is not a must have, but it is a nice product and will continue to use.

SAY EVERYTHING MAX INTENSITY FEATHERWEIGHT LIPSTICK $20 Shade: Whisper

This is a very comfortable lipstick. I would say it's a hybrid of a satin/matte lipstick. Very comfortable and long lasting. I just hope they come out with some lighter shades.

BIG VISION LENGTHENING & DEFINING TUBING MASCARA $19

AMAZING! Again, I wore this twice over the weekend and it didn't smudge or flake, however was extremely easy to take off. I would say this is very comparable to the Thrive Causemetics tubing mascara.

ABOUT WYN BEAUTY - YOUR STRENGTH. YOUR BEAUTY.

WYN BEAUTY was developed by Serena Williams as makeup you can move in. We believe in the beauty of showing up as the best version of yourself, so we make products for life, not just a photo finish.This intention is at the core of our formulas, made with clean, high-performing ingredients that wear beautifully and keep skin improving for days.We are committed to living in color with confidence. Our products were formulated, tested, and perfected with deeper skin tones as the starting point — meaning everyone will find their match.

OUR COLOR STORY - MEET WYN CHARTREUSE

WYN BEAUTY is wrapped in a color that means a lot to Serena. WYN Chartreuse represents energy and audacity.Holding WYN in your hands is an invitation to own the strength in your beauty.

WYN SUPPORTS MATERNAL HEALTH CARE

Our mission is to support our community in feeling and giving their personal best at any life stage, but one in particular holds personal significance for our founder.After a life-threatening experience during the birth of her daughter, Serena Williams became an outspoken advocate for maternal health and well-being.WYN BEAUTY is committed to supporting organizations that provide necessary maternal care services to mothers and their communities.